| Ringtone
Options Expanded for Verizon
Customers
By Bob
Bentz
Philadelphia – Like
the Berlin Wall did over twenty
years ago, Verizon’s
cellular walled garden may
be crashing down.
In the USA, as opposed to
Europe and Asia, the mobile
content and ringtone market
has mirrored the early days
of the internet. Remember
when AOL tried to put up its
own walled garden to keep consumers
within its product? It
soon became obvious to AOL
that there was a world of information
out there on the internet and
consumers demanded access to
it.
For several years, Verizon
customers have been limited
in the types of ringtones,
cell phone wallpapers, and
other mobile data content that
they were permitted to download
to their Verizon phones. This
was Verizon’s strategy
to keep its customers “on-deck” to
purchase ringtones and wallpapers
and not allow its customers
access to third-party independent
ringtone providers. But,
like the internet, consumers
are now demanding more options
and access to other mobile
content.
One major independent ringtone
provider, Ringingphone.com,
is now offering ringtones to
Verizon customers through a
proprietary system that enables
it to deliver ringtones to
all of the major carriers,
including Verizon. Verizon
customers can order ringtones
right off of the internet and
not just on the carrier’s
deck, thus increasing options
for Verizon customers.
Verizon ringtone buyers now
can have The Wall (the
one by Pink Floyd) on their
cell phones, but this wall
will be from Ringingphone and
not from Verizon.
Bob
Bentz is the co-owner of Ringingphone.com.
He has been involved in the
mobile data content market for
five years. Bob has 57 ringtones
on his cell phone.
Ringingphone.com
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