| Allan
Keiter is president of MyRatePlan.com.
Founded in 1999, MyRatePlan
is a different kind of shopping
comparison site, offering unbiased
content, filters and calculators
to help consumers make more
informed decisions about the
products and services they research
and buy online.
After
earning an MBA from Columbia
University in 1991, Mr. Keiter
embarked on an eight-year path
working on the pricing and revenue
management strategies and tactics
for several large service companies,
including United Parcel Service,
Continental Airlines, and BellSouth
Cellular (now Cingular).
During
this period, Mr. Keiter was
constantly amazed at the layers
of complexity that often accompanied
the pricing rules for these
industries. Sometimes, the exceptions
and fine print in advertisements
were lengthier than the ad copy
itself. With the advent of the
Internet, a tool became available
to cut through the fine print
and make consumers comfortable
that the service being purchased
was indeed what they needed.
This led to the formation of
MyRatePlan in early 1999.
Under
Mr. Keiter's leadership, MyRatePlan
has been and remains a profitable
Internet company, posting significant
growth from year to year. The
company's niche as a comprehensive
resource for unbiased information
has been noted in a variety
of publications, including The
Wall Street Journal and Money
magazine, and on NBC's Today
show.
Mr.
Keiter's career began with a
B.S. degree in accounting, followed
by five years of financial accounting
and analytical work for Citicorp,
Salomon Brothers, and a start-up
investment management firm.
During this time, he passed
the CPA exam in his home state
of Pennsylvania.
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