5 Questions Organizations Should Answer Before Choosing a Fundraiser
Organizations often consider new types of fundraisers in an effort to do something new or raise more funds. Before choosing a new fundraiser, consider these five questions.
1. Is the fundraiser a good match for our group?
The type of fundraising program your group chooses should be consistent with its mission, the personality of the organization and its funding goals. For example, arts organizations frequently hold concerts, art openings or cocktail hours as they are the types of events that most appeal to their constituency.
2. What are the costs associated with this fundraiser?
Fundraising programs such as sales and events can have significant costs associated with them. Before committing to a particular fundraiser, create a rough projection of expenses and income. Are there expenses that can be underwritten by sponsors or donated?
3. Do we have the volunteer power needed for this fundraiser?
Consider how many staff and volunteer hours it will take to organize and hold the fundraising program you are considering. Is there a core group of volunteers that you can count on to make this work? Can you reach out to a broader network of people who could each contribute for just an hour or so?
4. Will the costs and work involved produce significant revenue?
Based on your answers to questions 2 and 3, will the fundraising program produce significant revenue compared to the cost and work required? Will this fundraising drive produce a significant portion of the funds needed for your year? If not consider how many other fundraisers will be needed in order to reach your goal.
5. How does this fundraiser impact our relationship with our supporters?
A negative fundraising experience can decrease your audience’s desire to participate in future fund drives. On the other hand a fundraising program that goes well can excite supporters and increase the results the following year. Always consider what is best for your audience and how the fundraiser fits into long term objectives.
Sims has been fundraising for
various charities for over
10 years and is dedicated to
helping non profits raise more
for their causes. Visit her Step
By Step Fundraising website
to get your free copy of the